Publisher/Rizzoli

Google翻訳
This book is a collection of works by the Italian fashion brand "FIORUCCI", which was founded in 1967 and dominated the global fashion scene in the 1970s and 1980s. It is characterized by colorful colors, unique graphics, and a bold style influenced by pop art, and its angel-illustrated T-shirts and stretch denim captivated many fans. It also collaborated with artists such as Andy Warhol and Keith Haring, and its innovative images and campaigns had a strong culture and outreach. After the 1990s, it temporarily declined, but in 2017, its 50th anniversary, it was revived under a new rebranding and relaunched on Brewer Street in London, where the founder was inspired. This book is a collection of works published at that time, summarizing the history and innovation of the brand based on various graphics and images, edited by IDEA's David Owen, with a preface by Sofia Coppla, and also including interviews with Marc Jacobs, Oliviero Toscani, and others.