Publisher/トヨタ自販

Google翻訳
This book is a catalog published by Toyota Motor Sales, "Advertising Opinion Information Series No. 9 Subculture and Youth Toyota Motor Sales and Sales Expansion Department". This is described as an "internal document" and is a catalog that was likely published during the internal exchange of various opinions on advertising. The theme of this book is "subculture". Anti-war drama, underground movies, hairless, fashion, skinship, marijuana parties, Nyarome... In the 1960s, a muddy, human-smelling youth culture phenomenon erupted everywhere. While observing this phenomenon, the author attempts to explore what lies behind it and what its essence is, and is a book composed of text and photographs of various events that occurred each year from 1960 to 1970, when it gradually stagnated. The "Subculture Related Chronology" at the beginning of the book is also interesting, making it a worthwhile read.