Publisher/エスクァイア

Google翻訳
This special issue centers on the philosophy of Yvon Chouinard, founder of the outdoor brand Patagonia. Under the title "He Who Doesn't Work, He Who Doesn't Play," the book explores a lifestyle based on the mottos of work and play, connection with nature, and freedom through photos, articles, and "100 Rules." The pages strongly convey how the brand views everyday life as more than just a product, valuing the environment, ethics, and personal discretion, and how to connect daily life with adventure and nature. Furthermore, rather than focusing on Patagonia's products, the book focuses on its corporate culture and philosophy, offering numerous practical tips, such as how to break free from the constraints of "the past" and "trends," pursuing materials and functionality, and finding beauty in the smallest actions and moments in daily life. This issue transcends the boundaries of a magazine or brand mook and is a valuable guide for Patagonia fans and those interested in sustainable lifestyles.