Publisher/マガジンハウス

Google翻訳
"What Patagonia Teaches Us: A Patagonia Book Created by Tarzan" is a comprehensive mook introducing the philosophy and appeal of the outdoor brand Patagonia. The editorial team of "Tarzan" magazine has conducted exclusive interviews to compile Patagonia's history, which has placed environmental protection and sustainable lifestyles at the heart of its corporate philosophy and balanced functionality with design. The book features quotes from brand founder Yvon Chouinard, interviews with staff, behind-the-scenes product development, and records of activities in harmony with nature, all accompanied by a wealth of photographs. It presents a perspective that views outdoor wear not simply as a tool, but as a culture and philosophy. Beyond the practicality of its clothing and gear, the book vividly conveys Patagonia's sustainable values, embodying its brand philosophy rooted in environmental initiatives and social responsibility.