Publisher/Abercrombie & Fitch

Google翻訳
"Rookie Dreams of Greatness" is a limited-edition photobook by American photographer and film director Bruce Weber (1946-). Weber, who primarily works in fashion photography and has created numerous advertisements for brands such as Calvin Klein and Ralph Lauren, has captured the bodies, sports, friendships, and youth of young people in his unique monochrome style, imbued with intimacy and nostalgia. He is also known for his long tenure as the visual face of Abercrombie & Fitch, creating the healthy and idealized image of American youth that became synonymous with the brand from the 1990s to the 2000s. This book was produced in 2005 to commemorate the opening of the brand's flagship store on Fifth Avenue in New York. Featuring model Matt Ratliff throughout, Weber's fresh and vibrant gaze portrays the youth, incompleteness, ambition, and potential for the future that the title "ROOKIE" embodies. This rare publication, limited to 500 copies, was not distributed to general bookstores and was only sold to customers who visited the flagship store. It is a special book in which Weber's photographic aesthetics and the brand image that Abercrombie & Fitch had built at the time intersect.