Publisher/Textuel

Google翻訳
"Notre sincère désir est votre plaisir" by British photographer and businessman John Hind (1916-1997). The English title is "Our True Intent Is All for Your Delight: The John Hinde Butlin's Photographs". Active from the 1940s as a pioneer of color photography, Hind established the John Hinde Studio in Ireland in the 1950s and distributed tourist postcards with vivid colors and meticulous staging on a global scale. This book is a collection of postcards produced between 1967 and 1972 for Butlin's Holiday Camps, a leading public holiday resort in the UK. The photography was handled by the studio's photographers, including Elmer Ludwig, Edmund Naegele, and David Noble. The scenes, skillfully arranged with hotel guests in settings such as the pool, ballroom, and bar, reflect the affluence and popular leisure culture of postwar Britain, while simultaneously exuding a sense of happiness that transcends reality and a unique artificiality. Martin Parr, who edited this book, worked at Butlin's in his youth and was greatly influenced by Hind's photographs. The intense colors and keen gaze towards British society foreshadow the sensibility of his later work, "The Last Resort," making this an important book for understanding the origins of Parr's photographic expression. The text is in French.